Group voting on ideas is a shambles

Tldr: Not everyone is good at making decisions, so don’t expect a group of people to make brilliant decisions.‍

I’ve got a massive gripe with how certain flavours of design thinking, you know, the ones that say that we need to agree as a group to move things forward, saying that we need to be democratic in how we decide which ideas we should move forward.

See, I think this “group thinking” doesn’t produce good ideas, but the opposite, this kind of group thinking makes shit ideas. Ideas that are either way too safe, don’t solve any problems, or are a huge waste of time.

Now please hear me out before you jump down my throat saying, “Shane, you don’t have a fucking clue”. Just hear me out, then, you can say that.

I was recently in a workshop where we tried to make a more personalised experience for personal banking. Our persona hated going to the bank as it took her away from things she wanted to do, such as going to the gym or spending more time with her friends. She hated it so much that the thoughts of going to the bank would nearly ruin her weekend. She hated waiting in the queue. She hated the fact that she had to go to the bank in the first place. That is all the background you’ll need for the rest of my rant.

So it was time to come up with ideas to solve that, and the group came up with tons of great ideas, and some not so great, which is part of the process. But when it…