Group voting on ideas is a shambles

Shane Doyle
3 min readOct 12, 2021

Tldr: Not everyone is good at making decisions, so don’t expect a group of people to make brilliant decisions.‍

I’ve got a massive gripe with how certain flavours of design thinking, you know, the ones that say that we need to agree as a group to move things forward, saying that we need to be democratic in how we decide which ideas we should move forward.

See, I think this “group thinking” doesn’t produce good ideas, but the opposite, this kind of group thinking makes…

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Shane Doyle

Husband • Dad • Lead Product Designer • 🇮🇪🇪🇺 • shanedoyle.io • co-founder of getReviewr.com