A very short rant on creating digital experiences that use simplicity to provide an incredible experience. — When I visit Spain, the first thing I do each morning is I go for a walk to a local cafe to grab my morning coffee. The cafe con leche is one of my favourite drinks. …

It is always tougher when you’re starting out. There is a huge hill to climb, and you’re right at the bottom. Hopefully, my story will help you on your journey to becoming a design leader. — The beginning… I didn’t go to art or design school. And I didn’t think I was extremely artsy growing up. All I ever wanted to do was create things; as a child, I spent a crazy amount of hours playing with Lego and K’Nex. I would make all kinds of…

Tldr: Not everyone is good at making decisions, so don’t expect a group of people to make brilliant decisions.‍ I’ve got a massive gripe with how certain flavours of design thinking, you know, the ones that say that we need to agree as a group to move things forward, saying that we need to be democratic in how we decide which ideas we should move forward. See, I think…

I do quite a bit of mentoring with designers who are at the start of their journey as a designer. And I often get asked this question. What should I include in my portfolio when I haven’t worked on many projects? This is a question that is tough to answer…

In the vast majority of apps, sign in & sign up screens are the first screens a user will experience, and this first impression will affect how users’ perceive the aesthetics, usability, and credibility of an app. “Unfortunately, people do judge the book by its cover.” — Norman Nielsen Group …

More often than not, product design teams spend too little time enhancing their skills. They get into a rut of always focusing on their product’s industry and never have time to look around at new technologies or trends. This is not a bad thing per se; it is just the…

Too much time is often wasted when creating and testing landing pages. We as designers spend too much time making a landing page pretty before we test does the message resonate with our target users. We open up Sketch, XD, or Figma and spend a lot of time thinking about…

Focus states are an essential part of ensuring that a user interface can be navigated by a person not using a mouse. And ensuring that everyone has a positive user experience. — Simply put, a focus state highlights the current element which enables people to navigate and interact with a website using a keyboard or voice control software or technologies. They are also largely forgotten about for most designers and developers, which generally means that the user experience for a large portion…

I’ve mentioned a few times now that as a UX designer, I regularly perform user testing. There are tons of user testing methods, but two I like to do are unmoderated and moderated usability testing from time to time. I often run unmoderated sessions for the following benefits: It is…